Article was written by Mallory Cruise at Floor Covering Weekly about Hallmark Floors. Article written in collaboration with Ron Oliver, VP of Sales and Marketing for Hallmark Floors. Inc.
Issue: January 27, 2014, Posted Date: 1/23/2014
Author(s): Mallory Cruise
Modern colors, wide width planks head to Surfaces
Hallmark Hardwoods
Hallmarkfloors.com
Hallmark Floors is introducing four new wood collections at Surfaces this year, and, according to the company, these introductions will give Hallmark twice the offering it had two years ago.
TrueMark Glaze Tek Poly Finish is available on Hallmark’s new Moderno and Monterey Collections and offers hand-rubbed glazed looks that provide three times more durability than standard UV Aluminum Oxide finishes.
The company’s new Moderno design concepts were driven by the demand for smooth contemporary colors and available in 6 inch wide with random widths to 7-foot long planks.
Customer demand for random width lead to the development of the Monterey Collection, said Hallmark, and this collection is available in maple and hickory with a combined width of 4 inch, 6 inch and 8 inch random length to 6-foot long planks. Using proprietary TrueSlice technology, Hallmark is producing a 2mm sliced face on a ½ inch total thickness engineered plank.
Hallmark Floors’ third introduction for 2014 is the Ventura Collection. Ventura features NuOil, Hallmark’s hybrid two stage oil finish system. Similar to Monterey, Ventura also features the company’s new TrueSlice technology to produce stunning visuals and very stable plank faces. Ventura is available in eight varying colors using French white oak with a light wire-brushed texture.
Hallmark also introduced its new Organic Collection which creates a fusion of modern production techniques with those from antiquity, authentically replicating reclaimed visuals in both solid and engineered, with random widths and lengths.
Hallmark’s new TrueMark Glaze Tec Poly finish offers hand-rubbed glazed looks.
End of article.
To learn more about our Glaze Tek Polly Finish click here.
Author(s): Sylvia Bulanek
Published: Jan 23, 2014
The International Surface Event – Exhibits: January 28-30, 2014 and Hallmark will be there in booth #S7635