Hallmark Floors’ PurCore RIGID technology is a superior alternative to WPC, which is a patented hybrid composed of wood and plastic. PurCore RIGID contains zero wood fiber or mineral aggregate within the core, thus eliminating joint fatigue often found in WPC cores. The PurCore RIGID is injected with a proprietary hardening/stabilizing agent at the time of extrusion. This hardening/stabilizing process is more compatible with PVC, and therefore is more stable, with more durability in the locking mechanism and harder than composite PVC cores.
